Real Estate Intelligence
Data-driven Marketing & Sales for Real EstateMarketing, data and sales intelligence for real estate developers, builders and brokerages. We connect your CRM, your media platforms and your sales team to show not only how many leads you get, but who your buyers are, which leads can really buy, which campaigns bring them and which sales opportunities are being lost.
How It Works
We extract data from your CRM (Hypnobox and other CRMs via API), Meta Ads, Google Ads and real estate portals into a dedicated data warehouse on Google BigQuery. There, Python and SQL pipelines clean, deduplicate and enrich every lead, calculate our scores and deliver everything in Power BI dashboards — followed by strategic reviews with your marketing and sales leaders.
What You Get
- Fewer lost sales opportunities
- Better lead data and contact rates
- More visits and sales per lead
- Marketing budget tied to real revenue
The Challenge
Most developers measure leads, not buyers. Marketing celebrates a low cost per lead while sales complains about lead quality — and nobody can prove which campaign, creative or seller actually generates revenue. Real Estate Intelligence closes that gap with one source of truth.
Intelligence Modules
Lead Intelligence
Enrichment, validation and deduplication of every lead, so your team can reach more potential buyers and know who they are.
Sales Intelligence
Seller performance, response time, discarded leads with a real buyer profile and CRM data quality — the opportunities your team is leaving on the table.
Marketing Intelligence
Which channels, campaigns and creatives attract buyers that match each development — not just cheap leads.
Geo Intelligence
Where your buyers live, where demand is concentrated and which regions convert best for each project.
Revenue Intelligence
Marketing investment connected to sales and revenue: attribution by channel, campaign and development.
A Senior Team Behind Your Data
No junior account managers. Your project is run by professionals who have managed data, media and sales for large accounts.
Charles de Sena — Marketing Manager & Data Strategist
13+ years running performance marketing and BI for major brands — Ford, Santander, Janome — and high-end real estate developers. Google Partner, MBA in Business Intelligence & Analytics.
Carlos Eduardo — CRM & Data Lead
15+ years leading CRM, BI and data teams at MRM, DM9 and AlmapBBDO for Ford, Volkswagen, Stellantis, Itaú and Santander. Designs the pipelines, ETL and CRM integrations — incremental loads, error control and reprocessing — so your data is always up to date and reliable.
Senior BI Consultant
Data modeling, SQL and Power BI dashboards that executives actually use, with validated indicators and clear monthly reports.
Senior Specialists Network
Professionals with backgrounds at large real estate developers, Mercedes-Benz and top agencies, used to large accounts and large-scale campaigns.
Plans
Intelligence Essential
For operations that need to organize their data.
- Data source integration
- Data modeling
- Dashboards and KPIs
- Monthly report
- Monthly review meeting
Intelligence Growth
For operations that need better acquisition and conversion.
- Everything in Essential
- Lead enrichment
- Lead scoring
- Sales audit
- Creative and geo intelligence
- Biweekly strategic reviews
Intelligence Performance
For complex, multi-development operations.
- Everything in Growth
- Revenue intelligence
- Predictive models
- AI applied to the CRM
- Ongoing executive consulting
Pricing: one-time setup plus a monthly fee, sized by lead volume, number of developments and integrations. Request a proposal.
Technology
Data is kept separate per client, with access control and audit logs, in line with privacy laws (LGPD and local regulations). Scores never use sensitive personal attributes.