Client
Banco Next (Bradesco Group)Services
Growth · A/B Testing · Performance + BrandingLed by
Victor FortesYear
2021–2025Banco Next — Digital Account Acquisition
Banco Next needed more new customers for its digital account, working in agile squads with quarterly OKRs.
What We Did
Systematic funnel and channel-mix optimization, A/B tests on creatives, audiences and landing pages, and integrated campaigns (performance + branding) with influencers.
Full budget cycle: monthly budget, forecast, closing and reporting to finance.
Results
- +38% account applications
- +26% accounts actually opened — the core business metric