Client
FordServices
Paid Media · SEO · Budget StrategyLed by
Charles de SenaFord — Budget Optimization
Ford was investing heavily across channels and needed to know which investments were really driving results.
What We Did
We analyzed performance channel by channel, separated what generated real demand from what only added cost, and moved the budget to the strongest paid and organic opportunities.
Results
- $15M+ in savings
- No drop in conversions